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Tiktok / Reels Real Estate Playbook (PDF)
The market’s cooling and attention spans are shorter than ever. That’s your opportunity.
TikTok / Reels Real Estate Playbook is a practical, no-fluff system for agents who want their listings discovered in the feed—and in buyers’ DMs.
Inside, you’ll learn exactly how to plan, shoot, edit, and publish short-form videos that highlight what actually sells a home: clear benefits, fast pacing, and irresistible hooks tailored to your ideal buyer.
What’s Inside
Strategy & Story: Nail your one-sentence angle so buyers see themselves in the home (not just specs).
Hook Library: Copy-ready openers designed to “stop the scroll” in under three seconds.
Shot List (9:16): A room-by-room sequence that makes any property look intentional and high-end—without hiring a crew.
Gear Guide: Phone-first setup with smart upgrades (stabilization, audio, lighting) that actually move the needle.
Apps & Workflow: Editing flow (CapCut/VN/Premiere Rush), on-screen text hierarchy, captions, and music levels.
Edit Like a Pro: Beat-matched cuts, speed ramps, color tweaks, and accessibility captions.
Platform Optimization: TikTok + Reels best practices for length, keywords, hashtags, geotags, and posting windows.
Plug-and-Play Scripts: Price-to-Possibility, Hidden Value, Commute Flex, and First-Timer Friendly templates.
Captions & Hashtags Formula: Mini-SEO that surfaces your listing to the right local buyers.
Publishing & Engagement: Pin-to-CTA, comment replies with micro-videos, playlists/highlights, and DM workflow.
Metrics That Matter: What to track in the first 48 hours and the order to fix underperformers.
A/B Testing Plan: Simple two-variant system to improve results every post.
Compliance & Caution: Fair Housing, MLS, music, privacy, and when drone footage is allowed.
On-Site Capture Schedule: A focused pass you can run at every property.
30-Minute Edit Checklist & 1-Week Launch Calendar: From teaser to open house to recap—done.
Who It’s For
Solo agents, small teams, and boutique brokerages who want consistent, modern listing marketing without outsourcing video.
You’ll Walk Away With
A repeatable framework you can run for every listing
Clear scripts and captions you can copy-paste
A video that turns passive scrollers into warm inquiries
Format & Delivery
Format: Digital download, PDF
Length: Comprehensive playbook (print-friendly)
Use: Single-agent or single-team license for your own listings
Notes
This playbook shares marketing best practices—not legal advice. Always follow your local MLS rules, Fair Housing guidance, and licensing requirements (including any drone regulations).
The market’s cooling and attention spans are shorter than ever. That’s your opportunity.
TikTok / Reels Real Estate Playbook is a practical, no-fluff system for agents who want their listings discovered in the feed—and in buyers’ DMs.
Inside, you’ll learn exactly how to plan, shoot, edit, and publish short-form videos that highlight what actually sells a home: clear benefits, fast pacing, and irresistible hooks tailored to your ideal buyer.
What’s Inside
Strategy & Story: Nail your one-sentence angle so buyers see themselves in the home (not just specs).
Hook Library: Copy-ready openers designed to “stop the scroll” in under three seconds.
Shot List (9:16): A room-by-room sequence that makes any property look intentional and high-end—without hiring a crew.
Gear Guide: Phone-first setup with smart upgrades (stabilization, audio, lighting) that actually move the needle.
Apps & Workflow: Editing flow (CapCut/VN/Premiere Rush), on-screen text hierarchy, captions, and music levels.
Edit Like a Pro: Beat-matched cuts, speed ramps, color tweaks, and accessibility captions.
Platform Optimization: TikTok + Reels best practices for length, keywords, hashtags, geotags, and posting windows.
Plug-and-Play Scripts: Price-to-Possibility, Hidden Value, Commute Flex, and First-Timer Friendly templates.
Captions & Hashtags Formula: Mini-SEO that surfaces your listing to the right local buyers.
Publishing & Engagement: Pin-to-CTA, comment replies with micro-videos, playlists/highlights, and DM workflow.
Metrics That Matter: What to track in the first 48 hours and the order to fix underperformers.
A/B Testing Plan: Simple two-variant system to improve results every post.
Compliance & Caution: Fair Housing, MLS, music, privacy, and when drone footage is allowed.
On-Site Capture Schedule: A focused pass you can run at every property.
30-Minute Edit Checklist & 1-Week Launch Calendar: From teaser to open house to recap—done.
Who It’s For
Solo agents, small teams, and boutique brokerages who want consistent, modern listing marketing without outsourcing video.
You’ll Walk Away With
A repeatable framework you can run for every listing
Clear scripts and captions you can copy-paste
A video that turns passive scrollers into warm inquiries
Format & Delivery
Format: Digital download, PDF
Length: Comprehensive playbook (print-friendly)
Use: Single-agent or single-team license for your own listings
Notes
This playbook shares marketing best practices—not legal advice. Always follow your local MLS rules, Fair Housing guidance, and licensing requirements (including any drone regulations).